The Swedish Postcode Lottery
The business idea of the Swedish Postcode Lottery is to generate money for charity. To achieve this, we make use of market forces – a business model that we call Market-Driven Charity.
The Postcode Lottery has given people, who perhaps would not otherwise donate money to charity, a simple and entertaining way to do so. Through our concept people are given the chance to win money together with their neighbours, while at the same time helping to build a better world.
Through active marketing, prime time TV entertainment in the form of the PostkodMiljonären (the Postcode Millionaire) programme, as well as large lottery prizes, we attract subscribers to the Lottery.
A BUSINESS MODEL THAT WORKS
The more lottery tickets we sell, the more money we can donate to the charitable organisations that are our beneficiaries. An added bonus is the powerful media exposure we give these organisations, which strengthens their brands and raises awareness about the important work they do. The large sums the Lottery hands out to the organisations each year provide clear evidence that the business model works.
Several well-known personalities with a commitment to issues such as human rights, climate issues, and research, such as Jan Eliasson, Nelson Mandela, Tony Blair, Bill Clinton and Amelia Adamo support the idea behind the Postcode Lottery.
Core ContributorsCarl Bennet AB
Ministry of Enterprise, Energy and Communications, Sweden
Stichting af Jochnick Foundation
Partners for the 5th Global YES Summit – Rework the World
The 5th Global YES Summit-Rework The World is a joint initiative of the Tällberg Foundation, with its high level global network of decision makers, YES Inc, with its youth led networks in fifty-five developing countries, and The National Council of Swedish Youth Organisations - LSU.
Leksands Kommun is the host of the 5th Global YES Summit-Rework The World. Leksand is a community situated in the heart of Sweden by Lake Siljan. Leksand, and the region of Dalarna, is one of Sweden´s most loved tourist areas known for its beautiful villages, unspoiled nature, ski resorts, music festivals and historic hotels. Regional development partner
The Regional Cooperation Council of Dalarna
is a political organization whose primary objective is to promote and coordinate regional development in Dalarna as effectively as possible. This includes leveraging the opportunities the region can offer and support sustainable regional development in a number of different areas that are important for growth and employment in the region. The Cooperation works closely with other organizations to promote Dalarna.Public contributor
Ministry for Foreign Affairs, Sweden is a public contributor to the project the 5th Global YES Summit – Rework the World.
Statkraft is Europe's largest renewable energy company. The group develops and generates hydropower, wind power, gas power, solar power and district heating, and is a major player on the European power exchanges. Statkraft also develops marine energy, osmotic power and other innovative energy solutions. In 2009 Statkraft posted gross operating revenues of EUR 2.9 billion. The group employs 3,400 staff in more than 20 countries.
The Swedish Co-operative Union – KF,
theme sponsor of Land, Food and Water, is a federation of 47 consumer co-operative societies in Sweden, with over 3 million individual members. KF is the parent company of KF Group where Coop's grocery retail trade constitutes its core business. Coop operates grocery retail shops in chains like Coop Forum, Coop Extra, Coop Konsum and Coop Nära. KFs mission is to create economic benefits, and enable its members through their consumption to contribute towards sustainable development for people and the environment.
The Swedish Energy Agency is a government agency for national energy policy issues. The mission is to promote the development of Sweden’s energy system so that it will become ecologically and economically sustainable. This means that energy must be available at competitive prices and that energy generation must make the least possible impact on people and the environment.
Vattenfall of Sweden is Europe's fifth largest generator of electricity and the largest generator of heat. We currently have operations in Denmark, Finland, Germany, United Kingdom, Poland, Netherlands and Sweden. Vattenfall is active at all stages of the electricity value chain - generation, transmission, distribution and sales. Vattenfall also generates, distributes and sells heat, and conducts energy trading and lignite mining. The parent company, Vattenfall AB, is wholly owned by the Swedish state.
e-man helps customers daily to leverage and improve their IT-investments by utilizing its broad competence in systems integration. Through partnerships with its customers they are a natural speaking partner when international corporations aim to increase the efficiency of their IT-investments. In the forefront of technology, e-man has, time after time, proven that it has the right know-how, processes and experience to make new integration platforms work in practice.
The Stampen Group is a fast growing media group and one of Sweden's biggest newspaper owners. Online communities, printing operations, distribution companies and free daily newspapers are also part of the group. Stampen has a turnover of more than 5 billion SEK. Stampen will, in a media world without borders, be seen as an attractive leading player with credible, independent and brave media. Their business concept is to create valuable relationships in media. Through cooperation and partnership, they are developing relationships in order to achieve growth and long-term profitability for all parties.
Swedish Institute | Sharing Sweden with the world
The Swedish Institute (SI) Leadership programs bring more than 100 young future leaders to the YES Summit 2010. The leaders are all alumnus from SI leadership and management programs and are all leaders and change makers in the fields of media, business and culture. The SI alumnus represent over 18 countries covering three continents.
Barbro Osher Pro Suecia Foundation
Citi and Citi Community Development (CCD)
HINT - Hållbarhet Innovation Tillväxt
En regional plattform för hållbar affärsutveckling i innovationssystemet i Västsverige finansieras av: Europeiska Union-Regional Utvecklingsfonden, Västra Götalandsregionen, Innovationsbron
Swedish Public Employment Service
Big Fish Communications
Dala Vatten och Avfall
The Embassy of the United States in Stockholm, Sweden
Naturakademien Learning Lab
Municipality of Botkyrka
Municipality of Lerum
Municipality of Lund
Municipality of Nacka
Municipality of Ronneby
Municipality of Sunne
Municipality of Västerås
Individuals and organizations are contributing to creating tomorrow’s green and sustainable labour market by sponsoring a participant in the 5th Global YES Summit:
Alfa Bravo AB
Arthur D Little
Fräjdin & Hellqvist
Hotell Gyllene Hornet
Hotell Villa Långbers
Jonas Bergh Advokatbyrå AB
Leksand, Rättvik och Gagnefs kommuner
Länsstyrelsen Dalarna/EnergiIntelligent Dalarna
Find out about the Content Partners